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Kamut
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Ancient Grain Company GrainOn Signs Exclusive Model Contract with Lee Ji-hye… Accelerates Promotion
date
2024-06-24
hit
78
Ancient Grain Company GrainOn Signs Exclusive Model Contract with Lee Ji-hye… Accelerates Promotion of ‘Gold Kamut Enzyme’
Ancient grain specialist company 'GrainOn' announced that it has signed an exclusive model contract with broadcaster Lee Ji-hye.
Lee Ji-hye, who has been widely loved as a singer and recently gained popularity through her personal video channel with a friendly and honest image, was chosen for the model contract due to her alignment with the image that GrainOn seeks, according to a company representative.
GrainOn, which sells the flagship product 'Gold Kamut Enzyme,' has been working tirelessly to address various nutritional and dietary issues faced by modern people, as well as to compensate for the decreased nutritional quality of wheat and grains due to genetic modification and other factors.
Ancient grains, known for their higher purity and rich nutrition compared to modified varieties, have attracted numerous endorsements from Hollywood celebrities and consumers worldwide. Kamut, in particular, is a representative ancient grain discovered in the tomb of Tutankhamun, known for preserving ancient nutrients through rigorous and meticulous management.
While Kamut has several advantages, its strength is particularly notable in its GI (glycemic index) score, which quantifies how quickly blood sugar levels rise after consumption. Kamut’s GI score is around 41, lower than that of brown rice and white rice. It is also known for its rich content of antioxidants such as selenium, dietary fiber, vitamins, minerals, and essential amino acids.
GrainOn has produced Kamut in an easy-to-consume powdered enzyme form, adding three types of natural fermented enzymes tailored to Korean dietary habits and gut environment.
Since its launch in March of this year, GrainOn’s Gold Kamut Enzyme has achieved cumulative sales of 40 million packets and set records by winning three consumer brand awards.
