Rising as a Health Food Trend for Blood Sugar Management Popularity of 'Kamut Enzyme' and 'Farro' Using Ancient Grains KT Alpha Doubles Related Broadcasts Compared to Last Year

[Herald Economy = Kim Hee-ryang Reporter] Ancient grains, once a staple of the Roman army, are now popular among housewives. Home shopping networks are increasing their broadcasts, anticipating these ancient grains will follow the success of last year's popular soymilk makers.

The two main ancient grains are ‘Kamut’ and ‘Farro’. These grains are rich in vitamins, minerals, and dietary fiber, and have a lower glycemic index compared to refined modern grains. They are emerging as key health and alternative food products, with major TV home shopping channels frequently selling out.

KT Alpha Shopping has doubled its broadcasts of ‘GrainOn Kamut Enzyme’ compared to last year. Kamut enzyme is made from fermented Kamut, which is rich in dietary fiber.

The order amount for this product increased by 49.6% compared to the second half of last year. A broadcast held in February achieved 271% of its sales target, with a peak sales figure of 3.4 million won per minute. The July broadcast also exceeded 150% of its sales target.

KT Alpha Shopping has scheduled three broadcasts this month for ‘GrainOn Kamut Premium Enzyme 12 Boxes’. The broadcasts will be on the 7th at 8:30 PM, the 14th at 5:30 AM, and the 22nd at 12:30 AM. Customers will receive an additional box of the product and discounts for purchases of certain amounts.

The response to the new product ‘GrainOn Farro’ has also been enthusiastic. Farro, a type of wheat, is low in carbohydrates and sugar while high in protein and fiber. Its sugar content is just 2.4 grams per 100 grams, more than three times lower than Kamut (7.84 grams). The first broadcast in May achieved 150% of its sales target.

Moreover, a broadcast for ‘GrainOn Farro 30 Packs’ will take place on the 8th at 8:00 PM. It will feature ARS automatic order discounts and offer 10 packs of Farro Nurungji (crunchy rice snack) as a free gift.

Lee Jeong-ho, head of KT Alpha's T-commerce division, stated, “Interest in health, including blood sugar and diet management, is rising among not only middle-aged but also younger people. We will continue to introduce products that fit health trends and customer needs.”